Sunfeast Marie Light distributed thousands of specially designed ‘Surya Vardaan’ cooling caps to devotees during this year’s Puri Rath Yatra. As millions thronged the sacred streets to follow the chariots of Lord Jagannath, the caps brought a much-needed respite from the blazing summer sun. Crafted with sandalwood and a menthol-infused cooling layer, the Sunfeast Surya Vardaan cap activates on contact with sunlight, releasing a calming fragrance and a cooling sensation. This unique offering enabled devotees to experience spiritual serenity without the discomfort of the heat.
Mr. Ali Harris Shere, COO of Biscuits & Cakes Cluster, ITC Ltd., said, “The Surya Vardaan cap reflects our belief in the nurturing energy of the sun. It’s a tribute to tradition and an act of comfort for every devotee.” Odia actress Archita Sahu participated in the initiative, personally distributing caps and engaging with pilgrims at the experience zones.
In Guwahati, the initiative was warmly received by spiritual communities and local retailers. With high temperatures prevalent during major religious events in Assam, the innovative cap sparked interest as a thoughtful product with potential demand in the local market, especially during annual processions like Ambubachi Mela.
