Tanishq has launched its latest natural gemstone jewellery collection, ‘Hues’, targeting modern Indian women seeking individuality and expressive designs ahead of Akshaya Tritiya. The collection marks the brand’s strategic push into the growing natural gemstone segment, featuring 100% natural stones set in 18kt gold.
Inspired by the vibrance of an Indian summer, ‘Hues’ showcases bold, contemporary designs with gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. The collection highlights varied cuts including marquise, tabiz and cabochon, creating layered textures and dynamic forms. With prices starting from ₹30,000, the range is designed for both everyday wear and special occasions. Festive offers include up to 20% off on making charges and diamond value, along with ₹201 off per gram on gold purchases.
Actor Triptii Dimri has been roped in as the face of the campaign, reflecting the theme of self-expression and modern femininity. Senior executives from Titan Company Limited said the collection aims to redefine how women experience gemstones, shifting focus from investment to personal style. The introduction of natural gemstone collections like ‘Hues’ is expected to attract urban consumers looking for unique and versatile pieces, beyond traditional gold purchases.
