Tata Tea Premium, the flagship brand of Tata Consumer Products, has launched a range of regionally inspired blends under its “Desh Ki Chai” initiative. Designed to cater to India’s varied tea-drinking preferences, the brand offers a carefully crafted blend with rich flavors and an aromatic profile that resonates across the nation.
The regional variants include “Rich Assam Chai” for Delhi, “Kadak Assam Chai” for both Haryana and Odisha, “BadiDanedaar Chai” for Punjab, “Dumdaar Chai” for Uttar Pradesh, and “SwadBhari Chai” for West Bengal. These blends are tailored to reflect the unique tastes of each state’s chai lovers.
In Guwahati, Tata Tea Premium is expected to make a significant impact. Assam is synonymous with premium tea production, and the introduction of a blend specifically for Assam tea drinkers is likely to strengthen its hold on the region. Local consumers value robust flavors, and the regional approach could further boost the brand’s popularity. Tata Tea Premium’s full range is also available for purchase on Amazon.
