Madhu Lunawat, Founder of The Wealth Company Mutual Fund, brought her flagship initiative, MF Didi, to her hometown of Guwahati, marking a significant step in empowering women across Assam and Tier II and III cities. The nationwide roadshow, spanning Ahmedabad, Bhubaneswar, Patna, Mumbai, and Pune, now reaches the northeast with a focus on financial literacy, certification, and professional opportunities for women.
Born and raised in Guwahati, Lunawat has been a pioneer in India’s financial sector, founding Pantomath Group and The Wealth Company Mutual Fund. MF Didi aims to train and certify women as mutual fund distributors under NISM V norms, covering investment fundamentals, ethical practices, and investor awareness. The programme targets 1,000 certified MF DIDIs by FY26, with over 1,000 already onboarded, and 5,000 empowered women within three years.
Guwahati has shown strong growth in mutual fund participation, with Assam’s assets under management rising nearly 159% in the past five years to ₹29,268 crore and women accounting for almost 30% of investors. Local financial advisors and women entrepreneurs welcome MF Didi as a transformative platform for professional and economic independence in the city. “MF Didi is about giving back to my roots and enabling women to rise with dignity, independence, and opportunity,” Lunawat said, highlighting the initiative’s broader economic impact.
