This IITian Left Amazon Job, Took On Tata’s Brand

Gaurav Singh Kushwaha, an IIT Delhi graduate and former Amazon employee, has emerged as a standout figure in India’s entrepreneurial landscape. As the founder of BlueStone Jewellery and Lifestyle, Kushwaha now boasts a net worth exceeding ₹1,300 crore, following the company’s recent stock market debut. After earning his computer science degree, he started his career at Amazon but left in 2011 to launch BlueStone, an online jewellery platform—an ambitious move at a time when Indian e-commerce was still growing. His vision paid off, and BlueStone quickly rose to challenge CaratLane, a Tata-backed Titan Company subsidiary.

The company’s ₹1,541 crore IPO was subscribed 2.72 times, and Kushwaha’s 17.7% stake—worth ₹117 crore—surged to nearly ₹1,340 crore as shares touched ₹548. With ₹1,830 crore in FY25 revenue and 275 stores in 117 cities, BlueStone now blends digital and physical retail.

Kushwaha credits a meeting with Ratan Tata in 2014 as transformative, where Tata advised him to prioritize customer value to earn trust—a philosophy that has deeply influenced BlueStone’s journey in taking on legacy players like CaratLane.

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