Toyota Kirloskar Motor (TKM) has introduced a limited-period ‘Prestige Package’ for its Urban Cruiser Hyryder SUV, signaling a strategic push to capitalise on India’s growing hybrid vehicle market. The package, available from July 2025, includes 10 premium dealer-fitted accessories such as body cladding, hood emblem, and chrome garnishes—aimed at enhancing both aesthetics and utility. This move aligns with Toyota’s broader aim to strengthen its foothold in the eco-conscious B-SUV segment.
The Urban Cruiser Hyryder features a first-in-segment self-charging strong hybrid electric powertrain powered by a 1.5L TNGA Atkinson cycle engine, supported by a high-efficiency electric motor. With hybrid and mild-hybrid variants, along with optional All-Wheel Drive (AWD), the Hyryder offers a blend of performance, fuel economy, and urban adaptability—making it a strategic product for Toyota in the Indian automotive landscape.
A city witnessing rising demand for sustainable transport, local dealerships report growing traction for hybrid vehicles like the Hyryder. The Prestige Package is expected to attract premium buyers seeking a custom look without compromising fuel efficiency and reliability. Crossing the 1 lakh sales milestone since 2022, the Hyryder reflects Toyota’s successful strategy in responding to India’s evolving mobility preferences.
