Usha International supported the second edition of Apukhu Kiti, a traditional Naga combat sport, held alongside the Hornbill Festival at Zunheboto. The three-day event drew over 200 participants and nearly 6,000 spectators, reflecting growing interest in indigenous games across Nagaland.
Apukhu Kiti, which originates from the Sumi Naga tribe’s traditional martial practices, features contestants using their feet in controlled combat. This year’s finals saw Aghevi Shohe win the senior title, while Atuna N. Kiba took the top position in the junior category. The competition received support from local authorities including the Minister C. L. John and Abu Metha, Advisor to the Chief Minister. Senior officials also felicitated winners during the valedictory ceremony.
In statements, Usha said preserving such indigenous sports is essential to keep cultural traditions alive. Officials added that the event encourages physical activity among young people while connecting them with heritage. In Kohima, the festival continues to be a major cultural attraction, and the backing of prominent brands is seen as helping expand visibility of Naga traditions beyond the state. Usha has been working on several sports initiatives, including community-based engagement activities during Hornbill, officials said.
