Truecaller, the globally popular caller ID platform with over 450 million users, has launched an AI-driven upgrade in India, offering deeper contextual insights on incoming calls. Moving beyond simply displaying a caller’s name, the service now identifies potential fraud, flags spam, and classifies businesses in real time, helping users understand not just who is calling but why.
“People hesitate to answer unknown calls because they lack context and in today’s world, context is everything,” said Rishit Jhunjhunwala, Global CEO of Truecaller. “Our AI provides clarity the moment your phone rings, turning uncertainty into informed choice.” Truecaller’s AI engine interprets billions of signals daily, including user reports and communication patterns, generating dynamic insights without requiring manual labeling or business registration.
Key features include fraud detection, business classification (e.g., delivery, customer support, insurance), and single-line AI summaries of hundreds of user comments, all in real time. The platform also proactively identifies emerging scams, offering nuanced protection across regions and languages. In 2024 alone, Truecaller identified over 56 billion spam and fraud calls globally, highlighting the growing need for real-time intelligence in an era of escalating phone scams. In Guwahati, where mobile penetration is rapidly increasing and digital literacy is on the rise, Truecaller’s AI upgrade is expected to resonate strongly with users. Local consumers, who frequently face unsolicited calls from telemarketers and scam networks, can now benefit from instant, context-rich insights, enhancing trust and safety in daily communication. Retailers and businesses in Guwahati also stand to gain, as verified and classified calls improve customer engagement.
