Telecom major Vi (Vodafone Idea) has unveiled Vi Finance, a digital-first platform embedded in the Vi App, offering personal finance solutions such as loans, fixed deposits, and credit cards. The move aligns with Vi’s strategy to expand its digital services ecosystem and tap into India’s fast-growing fintech sector.
Launched in partnership with Aditya Birla Capital, Upswing Financial Technologies, and Credilio, Vi Finance provides paperless personal loans starting from ₹50,000, FDs with interest up to 8.4%, and credit cards from leading banks including SBI, Axis, and HDFC. The platform caters to users seeking quick, secure, and simplified financial services.
Avneesh Khosla, CMO, Vi said, “At Vi, we are committed to bringing convenience to our customers’ lives through digital solutions. By making financial solutions easy, quick, and accessible within the Vi App with Vi Finance, we are enabling customers to take control of their finances without the usual complexities. Our partnerships with trusted financial institutions ensure that every customer can find the right product for their needs. We believe this digital-first, paperless approach will simplify how millions of Indians manage their finances.”
Where mobile internet usage has seen a sharp uptick, Vi Finance is poised to meet the demands of digitally connected consumers, especially middle-income earners and small traders. The ease of digital KYC and availability of FD-backed credit cards is expected to attract first-time borrowers and investors in the region, strengthening Vi’s footprint in West Bengal’s key trade hub. Vi Finance is now operational on the Vi App and is available for download on both Android and iOS, marking Vi’s bold entry into India’s digital finance landscape.
