Vi, one of India’s top telecom operators, has launched the Galaxy Shooters Freedom Fest on its Vi Games platform, available exclusively through the Vi App until August 31. The initiative aligns with India’s rapidly expanding mobile gaming industry, projected to reach $7.5–8.75 billion by 2025.
The Freedom Fest offers attractive consumer propositions, including an annual recharge worth ₹4999 for just ₹1, bundled with 2GB daily data, Amazon Prime Video, and access to 19 OTT platforms under the Vi Movies & TV Super subscription. Other options include a 50GB data pack at ₹1, OTT subscriptions with 10GB data, and gift vouchers worth ₹50. Customers can participate by playing Galaxy Shooters daily, collecting gems, and improving their chances to win.
The launch is likely to resonate strongly with the city’s rising youth demographic, which is increasingly consuming digital entertainment and gaming content. Telecom operators face competitive pricing pressures, and Vi’s bundled gaming-plus-entertainment strategy could help the company improve customer retention and expand its data consumption base in the region. With the contest resetting daily and rewards tailored to digital-first users, Vi is positioning itself to capture incremental market share and strengthen its foothold in India’s growing gaming economy.
