ITC’s Bingo! Tedhe Medhe is set to electrify Assam’s Durga Puja celebrations with Rockanjali, a high-voltage music-on-wheels festival that will transform Guwahati’s streets into pulsating concert arenas. The initiative blends the vibrant spirit of Puja with live rock performances, promising an unprecedented festive experience for music lovers across the city.
The Rockanjali tour will feature Assam’s iconic bands, Barnali Collective and Blue Wings, performing at popular city hotspots. The schedule kicks off on Sasthi (28 September) at Latasil Park from 3 PM to 8 PM and continues on Saptami (29 September) at Nehru Park during the same hours. Each show will celebrate Assamese rock culture while integrating the energy and colors of the Puja season.
In Guwahati, the Rockanjali festivities are expected to boost footfall at nearby retail and food outlets, with local vendors gearing up to cater to the surge of visitors. City businesses see this as an opportunity to combine cultural engagement with commercial activity, reflecting the growing synergy between lifestyle events and urban markets. Designed as a digital-first experience, Rockanjali will also share reels capturing the performances and street-level excitement, ensuring fans beyond Guwahati can partake in the celebrations online. Assam’s youth are gearing up for a Durga Puja like never before, where tradition meets rock energy on the streets of the city.
