Oriflame India has announced actor Karishma Tanna as the face of its premium NovAge+ advanced skincare range and Supreme Tribute Ezzénza fragrance, strengthening its focus on science-led beauty and sensorial luxury in the Indian market.
Developed at Oriflame’s Skin Research Institute in Sweden, NovAge+ is powered by patented technologies including Bio Aspartolift for collagen and elastin support, Oripeptide-3 to reduce fine lines, Bio Lumilock for pigmentation control, and Bio Re:Barrier to strengthen the skin’s moisture barrier. Clinical tests indicate visible improvements in smoothness, radiance and firmness within two weeks of consistent use. The four-step routine—cleanse, eye care, boosters and moisturisation—is priced at ₹13,500.
Supreme Tribute Ezzénza, an ambery-floral long-lasting parfum priced at ₹3,419, anchors the brand’s premium fragrance portfolio. Abhishek Chakraborty, Head of Brand Communication, Digital and PR, Oriflame India, said skincare and wellness remain a strategic priority in the premium segment. Tanna, winner of Bigg Boss 8, said the range aligns with her belief in consistent, research-backed skincare. Both products are available on in.oriflame.com and through Oriflame’s network of brand partners.
