Global communications platform Truecaller has launched Family Protection in India, introducing a new household-focused safety feature aimed at protecting users from the growing threat of digital scams such as digital arrests, impersonation fraud and AI voice cloning. The rollout marks a shift in the company’s strategy from basic caller identification to proactive protection for families.
The feature creates a “Safety Circle” for up to five people and is powered by the collective intelligence of more than 450 million users worldwide. The launch in India follows successful deployments in several international markets including Sweden, Chile, Malaysia and Kenya.
Family Protection allows a digitally aware family member—referred to as the household’s “CTO” (chief technology officer)—to manage the digital safety of relatives. The system provides real-time fraud alerts and a remote call hang-up feature that enables suspicious calls to be ended instantly for any group member. It also includes shared block lists, customizable security levels and a dashboard to monitor device safety settings across both Android and iOS devices. The service is free to use, while users opting for the Premium Family Plan gain access to a broader suite of advanced safety features.
“Just knowing who is calling is no longer enough. Today, the real question is whether the call is safe to answer,” said Rishit Jhunjhunwala. He added that the new feature empowers digitally aware family members to act as safety anchors for their households as scams become increasingly sophisticated and emotionally manipulative.
In Guwahati, the launch is expected to find strong relevance as smartphone penetration and digital transactions continue to rise across Assam and the wider Northeast. Tech retailers and mobile service providers in the Guwahati market note that increasing cases of online fraud have heightened consumer awareness about mobile security tools, making family-focused digital protection solutions increasingly relevant for urban households.
