Chinese smartphone maker Vivo has reportedly increased the prices of several of its smartphones in India by up to ₹7,000, marking a notable shift in the mid-range and premium pricing strategy in one of its key markets. The revised pricing structure affects multiple models across different segments, with the most significant impact seen in recently launched devices positioned in the upper mid-range category. Among them, the Vivo X300 FE has drawn particular attention after its updated price allegedly pushed it beyond the starting cost of Apple’s latest flagship, the iPhone 17, in certain configurations.
Market observers suggest that the price hike may be linked to rising component costs, currency fluctuations, and increased import expenses, all of which have been affecting smartphone pricing in India over recent months. The adjustment is also seen as part of a broader industry trend where brands are gradually repositioning devices upward in price bands to maintain margins amid competitive pressure and evolving consumer expectations.
The development could reshape buyer sentiment in India’s highly price-sensitive smartphone market, especially in the sub-₹40,000 to ₹60,000 segment, where Vivo has traditionally competed aggressively. While some users may reconsider upgrade plans due to the revised pricing, others may shift toward alternative brands offering similar specifications at lower costs. Analysts note that the coming weeks will be crucial in assessing how the market absorbs these changes and whether competitors respond with counterpricing strategies or new launches.
