.0TVS Motor Company has expanded its global motorcycle and premiumisation strategy with the European debut of the 2026 TVS Racing International Championship (TRIC) at the Misano World Circuit in Italy.
Held from October 2-4, the Italy round featured 14 racers representing 12 nationalities across four continents, competing on the race-spec TVS Apache RR 310. The development strengthens TVS Motor’s global racing footprint as the company expands its presence across more than 90 international markets.
TRIC, which began as an Asia-focused championship in 2022, has previously been conducted across Malaysia, Thailand, Japan and Indonesia, covering five rounds in four countries. With Italy, the championship has entered Europe, bringing international racing talent together on a common platform.
Vimal Sumbly, Head – Premium Business, TVS Motor Company, said the European debut was a defining milestone in the company’s global racing journey and demonstrated its ambition to compete on the world stage.
The race-spec Apache RR 310 has recorded a top speed of 216 kmph and lap records at Thailand’s Chang International Circuit, besides a 2:20:80 lap time at Malaysia’s Sepang circuit.
The international racing push comes alongside the Apache series crossing seven million customers globally and the Apache Owners Group surpassing 500,000 members. For the Guwahati market, TVS’s expanding premium performance portfolio could further strengthen the brand’s positioning among consumers seeking sport-oriented motorcycles.
