Amway India is expanding its physical retail footprint across key markets as part of its multi-year growth strategy, with an upgraded store in Imphal and a new Experience Centre in Gurugram. The company plans to open or revamp several more stores over the next three to four years.
Amway Global President and CEO Michael Nelson inaugurated the Gurugram centre during his official visit. The expansion builds on the Rs 100-crore investment announced last year for multiple initiatives, including strengthening the company’s physical presence in India.
The company currently operates more than 85 stores nationwide and has opened or upgraded over 14 outlets in recent months across Pune, Kolkata, Siliguri, Imphal, Bhagalpur, Anand, Ahmedabad, Bongaigaon, Agra and Nanded, among other locations. The expansion spans metropolitan, tier-2 and tier-3 markets.
Nelson said India’s evolving consumer market and growing demand for trusted, science-backed health and wellbeing solutions presented significant growth opportunities. He said the centres would help distributors strengthen customer relationships through product discovery and personalised engagement.
Rajneesh Chopra, managing director of Amway India, said the centres were designed as engagement hubs rather than conventional stores, supporting consumer education and distributor-led entrepreneurship.
As Amway approaches three decades of operations in India, the company said its expansion strategy would focus on consumer trust, regulatory compliance, responsible entrepreneurship and long-term value creation, while contributing to the vision of Viksit Bharat.
