Muthoot Microfin enters Assam, targets Northeast’s growing microfinance market

Muthoot Microfin Ltd (NSE: MUTHOOTMF, BSE: 544055), India’s second-largest NBFC-MFI, has announced its foray into Northeast India with the launch of its first branch in Assam. The new branch, located in Mirza, Guwahati, marks a strategic milestone in the company’s expansion to underserved regions, taking its total footprint to 21 states and union territories.

The company’s entry into Assam aligns with its mission to deliver inclusive financial services and support women-led micro-enterprises.

Commenting on this development Sadaf Sayeed, CEO, Muthoot Microfin, said, “Assam represents more than a new market, it reflects the entrepreneurial resilience and untapped potential of India’s Northeast. Our presence here is rooted in our commitment to bridging financial access gaps, and promoting responsible credit practices. As a company that serves millions across rural India, we understand the importance of tailoring our approach to regional needs, and we are committed to working closely with local communities to create lasting value.”

In Guwahati, Muthoot Microfin’s presence is expected to enhance access to rural credit while supporting urban micro-entrepreneurs. The region’s active informal sector and growing demand for microloans make it a key area for financial inclusion. Local communities, especially women entrepreneurs, stand to benefit from income-generating microloans and financial literacy initiatives.

The Assam operations will integrate the company’s full suite of offerings, including lending, financial literacy, and community development, reinforcing its core objective of empowering rural India through sustainable financial solutions.

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