Consumers across the country will have to spend more on daily milk purchases as leading dairy brands Amul and Mother Dairy have increased prices by Rs 2-4 per litre, effective November 12, 2026. Both companies cited rising production and distribution expenses, including higher costs of cattle feed, fodder, packaging and transportation, as the reasons behind the decision. The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets products under the Amul brand, announced a 4-5 per cent increase in fresh pouch milk prices across major variants and pack sizes nationwide. Amul Taaza toned milk has become costlier by Rs 2 per litre, while Amul Gold milk now carries an additional charge of Rs 4 per litre. This is the second milk price revision by Amul this year, following its earlier increase in May.
Mother Dairy has also revised prices across its liquid milk range by Rs 2-4 per litre. The company explained that uneven monsoon conditions in several regions have affected fodder availability, pushing green and dry fodder prices up by as much as 20 per cent. Cattle feed expenses have also increased by around 10 per cent over the past year. Additionally, persistent inflation has raised packaging, transportation and other operational costs by up to 25 per cent. According to the company, these sustained increases have placed additional financial pressure on dairy farmers and made the latest price adjustment necessary. The revised rates are expected to increase household milk expenses from Thursday.
