Axis Max Life Insurance Limited, formerly Max Life Insurance Company, has launched its new mobile app designed to simplify life insurance management while promoting holistic wellness. Available for Android and iOS, the app offers customers a one-stop platform for policy administration, digital payments, fund monitoring, and new policy purchases, alongside personalized wellness benefits.
The app introduces complimentary health assessments, annual check-ups, 24×7 health support, step tracking, fitness challenges, and discounts on doctor consultations, medicines, and lab tests. AI-driven tools such as the Mili Chat Bot provide swift responses to policy queries, while the Wellness Bot offers personalized health guidance and follow-ups. Additional features include AI-powered voice search, video content for policy navigation, customizable reminders, and real-time updates on service requests and application status, enhancing overall customer engagement.
In Guwahati, the app is expected to gain traction among tech-savvy urban customers who increasingly seek integrated financial and health solutions. Local users are likely to benefit from streamlined policy management and wellness tracking, aligning with the city’s growing adoption of digital services and emphasis on personal well-being. Insurance advisors in the region anticipate a rise in customer interactions driven by the app’s convenience and value-added wellness offerings.
Manu Lavanya, Senior Director & COO, said, “The Axis Max Life App marks a bold step, integrating policy services with wellness benefits for a seamless, holistic experience, backed by AI and intelligent customer nudges.”
