ICICI Bank has launched its much-awaited ‘Festive Bonanza 2025’, rolling out attractive deals across e-commerce, mobiles, electronics, fashion, travel, grocery, dining, and home décor. Customers can enjoy cashbacks and discounts up to ₹50,000 by using ICICI Bank credit/debit cards, internet banking, cardless EMI, and consumer finance. The Bank has partnered with Apple, Flipkart, Croma, Reliance Digital, OnePlus, MakeMyTrip, Swiggy, Pepperfry, and several other leading brands. Notably, Flipkart’s Big Billion Days (September 23–October 2) will see ICICI Bank customers availing 10% extra discounts up to ₹4,500. On premium gadgets, the Bank is offering ₹6,000 cashback on iPhone 17 and up to ₹15,000 off on Nothing smartphones, alongside ₹50,000 savings on electronics from LG, Haier, and Panasonic.
In Guwahati, the festive season is expected to witness a surge in consumer demand, particularly for smartphones and household appliances. Traders in Fancy Bazar and GS Road electronics hubs anticipate higher footfalls, with ICICI Bank’s offers seen as a boost to spending sentiment ahead of Durga Puja. Retailers say the combination of bank-led cashbacks and brand discounts could drive strong sales momentum in Assam’s capital.
Highlighting the launch, Rakesh Jha, Executive Director, ICICI Bank, said, “Every year, our Festive Bonanza brings added joy. This year, we are delighted to expand the range of offers to meet our customers’ evolving needs.” Alongside shopping deals, the Bank has also rolled out festive offers on home, auto, and personal loans, valid till December 2025.
