Classic Legends has announced a nationwide “Legends’ Care Camp” across its authorised Jawa, Yezdi and BSA dealerships from May 23 to May 31, 2026, underlining the growing industry focus on customer retention and after-sales service in India’s premium motorcycle segment. The nine-day service initiative will be organised across multiple cities and will offer customers comprehensive motorcycle health check-ups along with benefits on servicing, labour charges, spare parts and genuine accessories. Industry observers note that automobile companies are increasingly using service-led engagement programmes to strengthen brand loyalty and improve long-term ownership experience.
As part of the campaign, trained technicians will conduct a detailed 72-point inspection covering engine performance, brakes, clutch systems, tyres, suspension, battery health and electrical components to ensure better safety and vehicle performance. Customers will also receive expert consultation on motorcycle maintenance and riding preparedness ahead of the monsoon season. The initiative additionally includes finance and exchange benefits for customers visiting participating dealerships during the campaign period.
Commenting on the programme, Jayapradeep Vasudevan said customer experience and rider satisfaction remain central to the company’s approach. He said the care camp is aimed at providing proactive service support and ensuring riders continue to receive the performance and reliability associated with the Jawa, Yezdi and BSA brands.
