Croma has launched the Phase 2 of its “Everything Apple Sale” which is giving tech lovers a chance to grab the latest iPhone 17 at a massive effective discount. The device was launched at a starting price of Rs 82,900 for the base 256GB variant. But shoppers can now bring the price down to just Rs 44,768 by stacking multiple promotional offers. This is one of the biggest price drops for the current generation flagship since its launch and is only available for a limited time until May 16, 2026.
The headline-grabbing price is part of a layered package of benefits. Customers will also get a direct coupon discount of Rs 1,658 along with an exchange value of up to Rs 23,500 on their old smartphone. Croma is also offering additional exchange bonus of Rs 8,000 and up to Rs 4,974 in Tata Neu Coins to sweeten the deal. If you don’t have a device to trade-in, bank-specific discounts will still bring the price down to around Rs 48,742, making the premium hardware more affordable than ever.
And apart from what is likely to be a more aggressive price, the iPhone 17 is a solid upgrade, with the A19 Bionic chip and the first 120Hz ProMotion display on a base model. It has a 50MP dual camera system and a new 18MP Centre Stage front camera. The sale is available online as well as Croma stores and also offers huge discounts on iPhone 16, MacBooks and AirPods. However, shoppers will have to be quick as the final effective price will depend on the condition of the exchanged device and availability of Tata Neu benefits.
