Škoda Auto India has launched its latest brand campaign, ‘G.O.A.T – Greatest On A Track’, aimed at reinforcing the company’s performance-driven identity and motorsport legacy in India. The campaign was unveiled with the company setting an India and Asia Book of Records title for the “Fastest Multi-Car Relay of a Single Manufacturer on a Circuit” at the Coimbatore Automotive Sports and Technical Training (CoASTT) track.
The relay featured five Škoda models — Kylaq 1.0 AT, Kushaq 1.5 DSG, Slavia 1.5 DSG, Octavia RS and Kodiaq Selection L&K — which together clocked a total timing of 12:30.97, including pit-lane changeovers. The Octavia RS emerged as the fastest model with a lap timing of 2:10.85 on the 3.8-km circuit. The company said the campaign underlines its focus on steering precision, chassis balance, braking performance and overall driving dynamics.
Ashish Gupta, Brand Director of Škoda Auto India, said motorsport DNA is an inherent part of every Škoda vehicle and the campaign reflects the company’s strategy of democratising performance across segments. The initiative also marks over 50 years of the RS badge and builds on Škoda Auto’s 125-year motorsport heritage.
