Godrej Agrovet Limited, one of India’s leading diversified agri-business company, has unveiled a brand film leading to Kisan Diwas 2024. Titled #SeedsofGoodness, the film reiterates company’s commitment of handholding and standing shoulder-to-shoulder with our country’s farmers amidst continuously evolving climatic and, hence, farming conditions. Conceptualized and executed by Godrej Industries Group’s Corporate Brand and Communications team along with Creativeland Asia, #SeedsOfGoodness showcases different on-field initiatives being undertaken by Godrej Agrovet to uplift farming families. To watch the video: https://www.youtube.com/watch?v=cyVJEDAXO8k.
Speaking about the film, Balram Singh Yadav, Managing Director, Godrej Agrovet Ltd., said, “Today, rising temperatures and unpredictable weather patterns, including seasonal and prolonged rains, directly impact yield and income of Indian farmers—the ones who feed our nation.”
Anu Joseph, Co-Founder and Creative Vice-Chairman of Creativeland Asia, shared, “This film is a tribute to the resilience of Indian farmers and Godrej Agrovet’s commitment to helping them battle the challenges of climate change. The Godrej Industries Group continues to leverage synergies across the group to uplift the farming families. Since 1991, Godrej Agrovet’s team has been at the forefront of innovation and handhold farmers who feed our nation.
