Honda Motorcycle & Scooter India (HMSI) has expanded its premium footprint in Assam with the inauguration of a new Honda BigWing dealership in Tinsukia on February 20, 2026, strengthening its presence in India’s fast-growing premium motorcycle segment. The move aligns with HMSI’s strategy to meet rising demand for a refined, experience-driven ownership journey as customers increasingly seek expert guidance, personalised engagement and trusted after-sales service.
Designed around Honda’s signature monochromatic black-and-white identity, the new facility offers a world-class retail environment tailored for high-performance and mid-size motorcycles. A team of specially trained professionals will provide in-depth product consultation, accessories support and transparent assistance across the sales and ownership lifecycle. HMSI’s refreshed website further complements the in-store experience, enabling customers to explore the premium lineup, compare specifications and complete bookings online, while social media platforms facilitate real-time rider engagement.
HMSI drives its premium retail strategy through BigWing Topline (200cc–1800cc) in major metros and BigWing (200cc–750cc) in emerging markets. The Tinsukia outlet will offer models ranging from Hornet 2.0 and CB350 series to NX500, CB650R, CBR650R, XL750 Transalp, Hornet 1000 SP and X-Adv. With over 150 BigWing touchpoints nationwide, the company continues investing in premium motorcycling culture.
Tinsukia is steadily emerging as a high-potential premium two-wheeler market in Upper Assam, supported by improving infrastructure and rising aspirational demand. Industry observers believe the new BigWing dealership could transform the town into a regional hub for premium motorcycle enthusiasts seeking both performance machines and a connected riding lifestyle.
