Jindal (India) Limited launches NeuColor+ in Tinsukia, eyes market expansion

Jindal (India) Limited, a leading player in India’s downstream steel industry, unveiled its premium colour-coated steel range, NeuColor+, during the ‘Milaap’ retailer meet in Tinsukia, Assam. Organized in collaboration with authorized distributor SR Industries, the event drew over 60 retailers and featured insights from Mr. Vinod Tiwari, Zonal Head – West & East, Jindal (India) Limited.

NeuColor+ is designed for high durability and aesthetic versatility, offering superior corrosion resistance and long-lasting performance. The product caters to a growing demand for advanced steel solutions in construction and industrial applications, reinforcing Jindal’s leadership in the colour-coated sheets segment.

Tinsukia, a rising industrial hub in Assam, is a strategic market for Jindal. Retailers in the region anticipate that NeuColor+ will address the needs of infrastructure projects and local manufacturing, aligning with Tinsukia’s rapid development. The region’s growth prospects make it a key driver for Jindal’s market expansion in Eastern India. The event also allowed Jindal to strengthen relationships with retailers, address challenges, and gather feedback, showcasing its commitment to customer engagement. With a planned capacity expansion of 60% and diversification into solar and home appliances, Jindal (India) Limited continues to lead in innovation and market reach.

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