Swedish holistic beauty and wellbeing brand Oriflame has launched its new Optimals Hydra Radiance Range in India, adding to its popular Optimals skincare line. The collection is designed to simplify routines while ensuring hydration, barrier strengthening, and microbiome balance for all skin types. Dermatologically tested, the Hydra Radiance products aim to deliver results with minimal effort, in line with the growing trend of “skinimalism.” Oriflame says the range combines science and sustainability, offering solutions for young professionals, parents, and consumers seeking healthier, glowing skin.
“The new Optimals Hydra Radiance range offers routines that are easy to follow yet deliver meaningful results, helping consumers feel confident in their healthiest, most radiant skin,” said Edyta Kurek, Senior Vice President & Head, Oriflame India and Indonesia. The range includes cleansers, moisturisers, sunscreens, and targeted eye and lip care, priced between ₹829 and ₹1,999. Products are available online and through Oriflame’s independent brand partners.
Beauty consultants note growing demand for premium yet accessible skincare solutions. With increasing awareness of hydration and protection against pollution, the Hydra Radiance line is expected to resonate strongly among working professionals and urban families in the Northeast. Oriflame, present in over 60 countries, markets its nature-inspired beauty and wellbeing products through nearly 3 million brand partners worldwide.
