Weddings in India are more than just ceremonies—they are grand celebrations of culture, love, and sharing happiness, marking one of the most significant milestones in a family’s life. At the same time, weddings have become a matter of social status, leading to the emergence of themes and destinations spreading over days and even weeks.
As a result, ensuring adequate funds for the occasion requires meticulous financial planning, not just over a few months but over many years. Recognising the significance of weddings and their monetary impact on consumers, Tata AIA Life Insurance (Tata AIA), one of India’s leading life insurers, has introduced ‘ShubhMuhurat,’ an innovative life insurance solution.
It features capital guarantee with equity exposure, certainty of benefits to the desired beneficiary, life cover, immediate death benefit, and more to help parents save for their child’s dream wedding and ensure the occasion becomes memorable for a lifetime. Commenting on the launch, VenkyIyer, Managing Director & Chief Executive Officer, Tata AIA, said: “At Tata AIA Life, we endeavour to understand and address the unique needs of our consumers based on their life stages.”
