TATA Starbucks is tapping into the festive consumption opportunity around DurgaPujo with the launch of its limited-edition “AamarPujo, Aamar Starbucks” menu, featuring regional flavoursand contemporary interpretations of traditional favourites. The menu will be available from September 26 to October 21 at select stores across Kolkata, Guwahati, Siliguri, Bhubaneswar, Jamshedpur, Patna, Ranchi and Gangtok.
The new menu includes KoshaMangsho Roll, featuring Bengali-style koshamangsho wrapped in flaky paratha, and Gurer Sandesh Flan, a modern take on sandesh with jaggery and a biscuit base. Returning offerings include Dhakai Chicken Wrap, BhetkiBhaja Sandwich, Chingri Turnover, Shorshe Chicken Burger, AlooPostho Burger and Kalakand Pie.
Mitali Maheshwari, Head of Product and Marketing, TATA Starbucks, said the refreshed offering brings regional flavours into the company’s signature Starbucks experience while supporting stores as spaces for festive gatherings and conversations.
The Pujo season is an important consumption period for Kolkata and other eastern markets, with food and beverage brands increasingly using regional preferences to create seasonal offerings and drive customer engagement.
For Mahalaya, TATA Starbucks will open its Park Mansion, Southern Avenue, Loudon Street and New Alipore outlets in Kolkata at 5 am. Coffee-tasting sessions will also be conducted at these stores.
TATA Starbucks currently operates 519 stores across 80 Indian cities, supported by more than 4,305 employees.
