Vodafone Idea Limited (Vi) has announced free international roaming on select postpaid, prepaid and enterprise plans, covering more than 170 countries as the telecom operator seeks to strengthen customer value under its new brand promise, “Vi Pe Sab Hain VIP”.
The company said eligible customers and family members can access international roaming for up to three trips a year, depending on their plan, with varying international data quotas and outgoing minutes. The offering can provide savings of up to Rs 9,000 annually, according to Vi.
The proposition is available with postpaid plans starting at Rs 501, annual prepaid unlimited data plans and corporate plans starting at Rs 451 for enterprise customers. Customers can activate the international Roam-Free plans through the Vi App.
Vi said the initiative addresses long-standing challenges associated with overseas connectivity, including the need for additional roaming packs, local SIMs or travel eSIMs, loss of access to Indian numbers and concerns over unexpected roaming charges.
Avneesh Khosla, Chief Marketing Officer, Vi, said the company was moving from a model where customers “buy roaming when you travel” to one where their Vi number travels with them as a built-in benefit.
The initiative is being supported by a new commercial featuring Shah Rukh Khan, extending the “Vi Pe Sab Hain VIP” campaign.
Vi, an Aditya Birla Group and Vodafone Group partnership, provides voice and data services across 2G, 4G and 5G platforms and is expanding 5G services across 17 circles.
