Norton Motorcycles, under TVS Motor Company, unveiled its bold resurgence strategy at EICMA 2025, introducing four all-new models — Manx, Manx R, Atlas, and Atlas GT. The relaunch is backed by over £200 million in investments at Norton’s Solihull manufacturing facility, a 25% workforce expansion, and plans to establish a global retail network of more than 200 showrooms across the UK, USA, India, and Europe. The launch is complemented by a dynamic new logo, blending Norton’s heritage with a modern global outlook.
The Manx and Manx R represent Norton’s pinnacle in sports motorcycles, combining emotional design, technical innovation, and real-world performance, while the Atlas and Atlas GT adventure bikes are engineered for versatility on and off-road. The resurgence strategy reflects Norton’s commitment to design, dynamics, and detail, aiming to create the world’s most desirable motorcycles.
In India, Guwahati is emerging as a key market for Norton’s expansion. With rising interest in premium motorcycles in the Northeast, local dealers anticipate strong demand for the Manx and Atlas models. TVS plans to leverage its nationwide distribution network to ensure service excellence and availability, positioning Guwahati as a strategic hub for premium motorcycle sales in the region.
With this revival, Norton Motorcycles is set to merge its 127-year legacy with modern luxury and global scale, targeting discerning riders worldwide.
