Axis Max Life Insurance Ltd. has expanded its retirement solutions portfolio with the launch of Smart Retirement Income with Sustained Earnings Plan (Smart RISE), a retirement product that combines a guaranteed annuity with a NIFTY 50-linked variable annuity, targeting customers seeking stable post-retirement income alongside market-linked growth potential. The product enables policyholders to customise their retirement timeline by selecting a deferment period during which the retirement corpus can grow before annuity payouts commence. Once the deferment period ends, customers receive a guaranteed annuity that remains fixed throughout the policy term, along with a variable annuity linked to the performance of the NIFTY 50 Index. The plan also offers a legacy benefit through the return of the purchase price to nominees in the event of the annuitant’s demise, subject to policy terms and conditions.
Announcing the launch, Vaibhav Kumar, Head – Products, Ecommerce and Enterprise COE, Axis Max Life Insurance, said the introduction of the variable annuity marks a significant milestone in strengthening the company’s retirement portfolio. He said the offering has been designed to address evolving customer expectations for financial protection, flexibility and dependable pension income while reinforcing long-term financial security. In Guwahati, the launch is expected to find traction among salaried professionals, entrepreneurs and self-employed individuals who are increasingly prioritising structured retirement planning. Wealth managers in the city note that demand for hybrid retirement products combining guaranteed income with equity-linked growth has been rising as investors seek to balance capital protection with inflation-beating returns. Such offerings are likely to appeal to customers looking for long-term financial stability without foregoing participation in market performance.
Formerly known as Max Life Insurance Company Ltd., Axis Max Life Insurance reported a gross written premium of Rs 38,877 crore in FY2025-26, reflecting its continued focus on expanding protection and long-term savings solutions across India.
