Provivi, a global leader in pheromone-based crop protection, and Godrej Agrovet Limited (GAVL), a leading Indian Research & Development focused food and agri-business conglomerate, have announced a strategic collaboration to deliver sustainable pest control solutions tailored for India’s critical rice and corn farmers.
The company will distribute Provivi’s YSB Eco-Dispenser, specifically designed to control Yellow Stem Borer (YSB) in rice, and will hold exclusive commercialization rights for the FAW Eco-Dispenser targeting Fall Armyworm (FAW) in corn in India. Commenting on the collaboration, Balram Singh Yadav, Managing Director, GAVL, said, “With changing climatic conditions leading to increased pest challenges, it’s more important than ever to empower Indian farmers with innovative, sustainable technologies that enhance productivity.”
As a major player in the global rice market and a significant producer of corn for various industries, including food, animal feed, and manufacturing, India is well-positioned to benefit from innovations in sustainable pest management. Added, Rajavelu NK, CEO, Crop Protection Business, GAVL, said “Yellow Stem Borer and Fall Armyworm continue to pose significant threats to rice and corn crops, driving up production costs for farmers.”
