Britannia NutriChoice has expanded its footprint in the digital wellness segment with the launch of the NutriPlus mobile app, aimed at simplifying and democratizing health monitoring across India. Developed in collaboration with Aktivo Labs, the app is accessible by scanning a NutriChoice biscuit pack—removing the need for wearables or complex tracking systems.
Within just one year, NutriPlus has clocked over 1.5 lakh user sign-ins, highlighting strong organic demand for simplified health tools. The app delivers a single, evidence-based NutriScore, monitoring key lifestyle indicators including steps, sleep, fibre, and water intake. Notable year-on-year improvements include a 10% rise in daily steps, 16% increase in exercise time, and an average sleep improvement of 22 minutes.
ArchanaBalaraman, GM – Marketing at Britannia, noted, “NutriPlus has made wellness tracking simpler for everyone… empowering individuals to adopt better routines.” With features like personalized diet plans, NutriPlus positions itself as a complete wellness companion, aligning with India’s growing health-conscious consumer base.
