AWL Agri Business Ltd. (formerly AdaniWilmar Limited) has announced the relaunch of the bathing soap portfolio under its personal care brand Alife, introducing four new variants with upgraded formulations, skincare-inspired ingredients and contemporary packaging under the brand’s new promise, “KhubsuratiKuchhKhaas.”
The refreshed portfolio was officially launched on July 15, 2026, at the company’s Mundra manufacturing facility in the presence of 50 of Alife’s top distributors from across the country, marking a key milestone in the brand’s growth journey and reinforcing its partnership with the trade network.
The new range includes Active Nimboo, HaldiChandan, Rozy Glow and Fresh Lily. According to the company, each variant has been developed with carefully selected ingredients, enhanced formulations and signature fragrances to deliver an elevated everyday bathing experience. The redesigned packaging is aimed at improving shelf visibility while clearly communicating the distinctive benefits of each product.
Commenting on the relaunch, Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri Business Ltd., said the initiative reflects the company’s commitment to evolving with changing consumer preferences by offering products that combine trusted care with skincare-inspired benefits. He added that the “KhubsuratiKuchhKhaas” proposition seeks to make everyday beauty routines more meaningful through upgraded formulations and a refreshed visual identity.
The relaunchedAlife bathing soap range will be available through retail outlets and leading distribution channels across India, further strengthening AWL Agri Business’ expanding home and personal care portfolio alongside its established food and FMCG business.
