Growing consumer focus on balanced lifestyles and mindful wellness habits is driving increased preference for green tea across different parts of the day, with brands such as Tetley witnessing rising relevance in everyday routines. According to industry observations shared by the company, consumers are increasingly incorporating green tea into morning, afternoon and evening schedules as part of manageable wellness habits rather than extreme lifestyle changes. Tetley said mornings are becoming a preferred time for green tea consumption, with many consumers opting for a refreshing beverage alongside breakfast or before beginning work.
The company noted that afternoon hours, often marked by hectic schedules, meetings and prolonged screen time, are also creating demand for short refreshment breaks where green tea is emerging as a preferred choice. Evening consumption is also rising as consumers seek calming routines after busy days. Tetley further highlighted growing interest in wellness-focused beverages such as Tetley Slim Care, which combines premium green tea with added L-Carnitine, known to support body fat reduction when combined with balanced diets and regular physical activity. The company positioned the product as an everyday beverage designed to support gradual and sustainable wellness goals.
In Guwahati, retailers and supermarkets are witnessing increasing demand for green tea variants, particularly among young professionals, fitness-conscious consumers and urban households. Local sellers said wellness beverages are steadily gaining shelf space as consumers look for practical and affordable lifestyle-oriented products.
