The Department of Business Administration, Tezpur University, successfully organised STRATEGIA 2026, a Management Fest held under the banner of SAMPARK, the Department’s flagship industry-academia interface, during August 27–28, 2026. The Department has been organising SAMPARK since 1997.
In keeping with its theme of building rather than merely reading about a plan, the festival featured competitions that encouraged participants to apply managerial and strategic knowledge to practical business situations. The major competitions included the Business Pitch Competition and the Case Study Competition, with a total prize pool of ₹1,00,000.
The two-day festival received an enthusiastic response, with 137 entries from premier institutes across India, including IIM Ahmedabad, IIT Guwahati, IIT ISM Dhanbad, IIT Bombay, BHU, NMIMS, AEC, and Cotton University to name a few. Following a rigorous online screening round, the top 12 teams from each category advanced to the on-campus finale.
This year, STRATEGIA was co-powered by NEDFi and The Nook by The Padum, in association with NRL Ideation, with the Assam Startup & Innovation Foundation as the Ecosystem Partner.
The inaugural lecture was delivered by Professor Amarendra Kumar Das, Hon’ble Pro Vice-Chancellor, Tezpur University. On the occasion, Professor Arup Roy, Head, Department of Business Administration, announced that STRATEGIA would continue as an annual event.
Addressing the gathering, Prof. Roy highlighted the importance of transforming commercially viable ideas into sustainable ventures and emphasised that entrepreneurship requires initiative, implementation, and calculated risk-taking.
The Business Pitch Competition was judged by Prof. Manuj Kumar Hazarika, Prof. Anjan Bhuyan, Dr. Runumi Das of Tezpur University, and Mr. Ritvik Bhattacharya, entrepreneur and alumnus. Prof. Hazarika, Department of Food Engineering & Technology, stressed the importance of problem identification in business development, while Mr. Bhattacharya emphasised careful planning, quoting, “If you fail to plan, then you are planning to fail.” and continuous innovation for sustainable businesses.
The Case Study Competition was judged by Mr. Zaveer Zaman, Assistant General Manager, NEDFi, Mr. Surjya Pratim Bordoloi, Manager, NEDFi, Professor Mrinmoy Kumar Sharma, and Professor Anjan Bhuyan of Tezpur University. Mr. Zaman highlighted the value of such events in providing exposure beyond the classroom and fostering student-professional-alumni engagement, while Mr. Bordoloi emphasised learning through practical experiences and the importance of alumni connections.
In the Business Pitch Competition, Team KeepFresh (Tezpur University) emerged as winners with ₹30,000, followed by Team Laundry Link (Assam Institute of Management) as first runner-up with ₹20,000 and Team Bael Tea (Tezpur University) as second runners-up with ₹10,000. In the Case Study Competition, Team Visioneers (Tezpur University) secured first prize of ₹25,000, while Team RAVEN (Assam Kaziranga University) was the runner-up with ₹15,000.
The two-day event concluded on a lively note with cultural performances, bringing together strategy, entrepreneurship, creativity, and the vibrant spirit of youth, making STRATEGIA 2026 a memorable occasion.
Tezpur University’s STRATEGIA 2026 Concludes With Business Pitch and Case Study Winners
