TVS Motor Company has launched a new marketing campaign for its electric scooter TVS Orbiter, targeting India’s rapidly growing segment of young urban commuters and lifestyle-driven consumers. Built around the brand message “Always On The Move With You”, the campaign positions TVS Orbiter as a smart and practical electric mobility solution for consumers balancing work, fitness, education, social life and side hustles in fast-paced urban environments.
The campaign film, conceptualised by Kinnect, highlights the evolving aspirations of India’s new-age riders while integrating the iconic Bollywood track ‘Idhar Chala Main Udhar Chala’ to reflect the spontaneity and energy of modern city lifestyles.
Saurabh Kapoor, Vice President – Marketing, EV Business at TVS Motor Company, said urban youth are increasingly seeking mobility solutions that combine technology, comfort, design and practicality. He said the campaign aims to build a strong emotional connection with consumers while showcasing TVS Orbiter as a dependable partner for everyday commuting.
The company also highlighted the scooter’s key features including a 34-litre twin-helmet boot space, IDC range of 158 km, large front alloy wheels, Cruise Control, Hill Hold, Reverse Parking Assist and connected safety technologies such as Crash Alerts, Anti-Theft and Geo-Fencing.
