Ai+ Smartphone has announced the Day 1 sale of its Nova 2 Ultra, the flagship of its newly launched Nova Series, beginning April 17 at 12 noon via Flipkart and select retail outlets. The device will return for a second sale on April 24, as the company looks to capitalise on strong early demand in India’s competitive mid-range smartphone segment. The launch follows the success of Nova 2, which sold out within 15 minutes on Day 1, signalling robust consumer traction. The Nova 2 Ultra is priced at ₹14,999 for the 6GB+128GB variant and ₹16,999 for the 8GB+128GB model, with an additional ₹2,000 exchange offer.
CEO Madhav Sheth said the device combines a Sony camera system, flagship-grade display, and adaptive design to deliver “performance without compromise.” The smartphone runs on Android 16 with NxtQuantum OS and is powered by the MediaTek Dimensity 7400 chipset, featuring a 6.78-inch 1.5K AMOLED display, 120Hz refresh rate, and a 6000mAh battery with 40W fast charging. It also offers a 50MP Sony IMX752 camera, IP68 rating, customizable lighting, expandable storage up to 1TB, and bundled accessories including free earbuds.
In Guwahati, there is a rising demand for feature-rich yet affordable smartphones, positioning Nova 2 Ultra as a strong contender. The earlier Nova 2 sellout has boosted retailer confidence, and aggressive pricing, exchange offers, and bundled benefits are expected to drive traction among young consumers and upgraders across the Northeast.
