Sports and athleisure footwear brand Campus Activewear has unveiled a new brand identity as part of its larger evolution into a culture-led and youth-focused brand. The announcement was made during the company’s Annual Distributors’ Meet, Shoecase 2026, held from May 16 to 18. The refreshed identity reflects the company’s “Move Your Way” philosophy and is centred around themes of individuality, movement and self-expression. The new visual design features three outward arrows and lines symbolising multiple paths, choices and possibilities for the younger generation.
More than 300 distributors from across India attended the three-day event, which included leadership interactions, product showcases, fashion presentations and influencer-led engagements. Former Indian cricketer and current India men’s cricket team coach Gautam Gambhir attended the event as chief guest and spoke about the importance of individuality and resilience in achieving success. Nikhil Aggarwal, Whole Time Director and CEO of Campus Activewear, said the new identity represents a generation that values authenticity and freedom while strengthening the brand’s connection with consumers and everyday movement.
The company said it currently operates through over 23,000 retail touch points and more than 300 exclusive outlets across India, while also maintaining a strong omni-channel presence through e-commerce platforms and its official website. In Guwahati, retailers and footwear traders say the growing popularity of athleisure products among urban youth and college students has boosted demand for affordable fashion-forward sports footwear in the city. Campus’ renewed youth-centric branding could further strengthen its presence in Guwahati and the wider Northeast market, where lifestyle and sports-inspired fashion continue to gain traction among young consumers.
