Electric vehicle manufacturer Ultraviolette is looking to capitalise on rising petrol prices by introducing a cashbackprogramme designed to encourage customers to switch to electric two-wheelers, signalling intensifying competition in India’s fast-growing EV market. The company has launched its ‘Kill the Petrol Bill’ initiative, under which buyers of the Ultraviolette F77 and X-47 motorcycles can avail cashback based on the distance travelled on their existing petrol-powered two-wheelers over the past two years. Customers will receive ₹1 cashback for every kilometre ridden, with benefits capped at ₹30,000. A rider who has covered 20,000 km during the period, for instance, will be eligible for ₹20,000 in cashback. Ultraviolette estimates that shifting to its electric motorcycles can also help customers save ₹3,000-₹5,000 per month in fuel expenses.
Narayan Subramaniam, CEO and Co-founder of Ultraviolette, said the initiative is aimed at making EV ownership more accessible while supporting the country’s transition towards cleaner mobility. He said the programme aligns with Prime Minister NarendraModi’s vision of accelerating electric vehicle adoption by reducing dependence on petrol and offering consumers advanced technology, strong performance and lower running costs.
The latest incentive reflects a broader trend in India’s electric two-wheeler industry, where manufacturers are increasingly relying on ownership-cost benefits rather than upfront discounts to attract buyers. As fuel prices remain elevated and consumers become more conscious of lifetime vehicle costs, cashback-led acquisition strategies are expected to strengthen EV adoption. In markets such as Assam and the Northeast, where awareness of electric mobility is steadily rising alongside expanding charging infrastructure, such initiatives could support higher demand for premium electric motorcycles while intensifying competition among EV manufacturers.
