Jerai Fitness Limited has entered India’s fast-growing fitness events segment with the launch of “Last One Standing”, a national strength and endurance championship aimed at capitalising on rising consumer interest in health, wellness and competitive fitness. The event, supported by Reebok as merchandise and fitness accessories partner, is scheduled to be held in Mumbai on December 13, 2026.
Registrations for the inaugural edition opened on Tuesday, with participation restricted to the first 500 entrants. The championship is positioned as a mass-market fitness platform, bringing together athletes, gym members and fitness enthusiasts from across the country.
Participants will compete in six disciplines — Squats, Bench Press, Deadlift, Pull-Ups, Giant Bat Run and Air Bike Cycling — designed to assess overall strength, endurance, agility and mental resilience. Men and women above 18 years can participate, with categories divided by age and weight groups. Winners of individual events will receive cash prizes, while overall category champions will be awarded bumper rewards and special recognition.
Jerai Fitness Managing Director Rajesh Rai said the initiative seeks to encourage people to challenge their physical limits at a time when sedentary lifestyles are becoming increasingly prevalent. All events will be supervised by certified referees to ensure transparency and safety.
Beyond competition, the event will feature engagement zones, recovery areas and community-driven experiences, creating a festival-style ecosystem around fitness and active living.
