Beauty and fashion retail platform Nykaa has appointed Ankit Jain to lead its quick-commerce vertical, Nykaa Now, as the company focuses on strengthening its delivery capabilities and expanding its presence in the fast-growing quick-commerce segment.
Jain’s appointment comes nearly a month after he stepped down as Chief Operating Officer of Swiggy Instamart. With nearly two decades of experience in strategic and operational roles, he has previously worked with leading companies including Unilever, Flipkart, and Swiggy Instamart.
At Nykaa Now, Jain will be responsible for enhancing fulfilment capabilities, improving supply-chain infrastructure, and driving expansion across key markets. Nykaa said he will also focus on leveraging artificial intelligence-based demand forecasting and logistics innovation to develop a technology-driven and efficient fulfilment network.
Nykaa Now currently offers products from more than 1,000 brands across luxury, fast-moving consumer goods, and direct-to-consumer categories. The service has expanded its operations to 13 cities, including Mumbai, Delhi, Bengaluru, and Kolkata, supported by technology integration and increasing consumer adoption.
The company has outlined an ambitious roadmap to expand its quick-commerce services beyond major cities and reach high-demand markets across India by FY30. With Jain’s operational expertise, Nykaa aims to further strengthen its position in the evolving quick-commerce landscape and improve customer experience through faster and more reliable deliveries.
