Philips Home Appliances has launched its festive campaign, ‘Sone Pe Double Suhaga’, combining assured gifts on eligible purchases with opportunities to win gold worth ₹9,999 every hour and a diamond worth ₹50,000 every day, as the company seeks to strengthen consumer engagement during the festive shopping season.
Announced on October 13, 2026, the campaign runs from October 11 to November 11 and is expected to reach more than 200 million consumers across 112 cities. Customers purchasing eligible Philips Home Appliances with a minimum MRP of ₹1,500 during the campaign period will qualify for an assured gift and a chance to win the precious rewards.
The initiative builds on the company’s ‘Sone Pe Suhaga’ campaign last year, which covered 70 cities. The expanded campaign combines purchase incentives with aspirational rewards, seeking to differentiate the brand’s festive offering beyond conventional discounts.
Pooja Baid, Chief Marketing Officer, Versuni India, said, “The response to Sone Pe Suhaga showed us that consumers appreciate festive experiences that go beyond conventional offers.”
She added that the latest campaign brings together assured value and the excitement of winning special rewards to make festive shopping more rewarding.
With the initiative, Philips Home Appliances aims to increase consumer engagement and strengthen its festive-season proposition by combining its home appliance portfolio with assured gifts and opportunities to win gold and diamonds. The campaign also reflects the company’s broader purpose of turning houses into homes.
