TVS Motor Company has unveiled a new nationwide campaign for its flagship electric scooter, TVS iQube, reinforcing its positioning as “India’s Favourite Family EV” and marking one of its largest television-led marketing pushes.
The campaign celebrates the trust of over 8.5 lakh families who have adopted the iQube, highlighting its role in India’s fast-growing electric mobility space. With a high-impact rollout across marquee platforms such as the IPL and movies, TVS aims to significantly expand its reach across diverse consumer segments.
“Our journey has been built on customer trust and everyday relevance. This campaign takes that story to a national stage and will further accelerate EV adoption,” said Saurabh Kapoor, VP – Marketing, EV Business, TVS Motor Company.
The campaign film captures real-life family scenarios—from school drops to office commutes—while showcasing key features like pillion backrest, hill hold assist, smart connectivity, large under-seat storage, and low running costs. Built on principles of choice, safety, and simplicity, the iQube is currently available in over 1,000 cities through 3,300+ dealerships. In Guwahati, rising fuel prices and improving EV infrastructure are driving interest in electric scooters. Dealers say the iQube’s family-centric positioning and low running cost are resonating with urban buyers, making it a strong contender in the city’s evolving mobility market.
